Smart Librarians

January 19, 2017

Every Thursday, you’ll get this short, fun, relevant newsletter. It will contain a quote or smile about the library and those who love it, an idea you can use to promote your library or reading in general, and an occasional shameless plug for the programs I offer. Enjoy!

If you are new to us or have missed any previous issues, you can read them all at www.smartlibrarians.com. And, please; tell your friends about it!

In this issue:

Marketing for Smart Librarians

Quotable!

If They Only Knew!

What she said!

Marketing for Smart Librarians

I love performing for your students. It’s my favorite part of the job! A close second is when I get to go to media specialist meetings and lead one of the 5 workshops I offer. In every one of the almost 100 newsletters I have written, I have shared from my most popular workshop, 45 Ideas in 45 Minutes. Starting this year, I will be talking about marketing your media center to students, colleagues, administrators and the politicians who make decisions about what you do without having any idea of your value to your school. Just like 45 Ideas, this material is all based on real world, practical ideas that WORK! Enjoy!

Quotable!

“Perhaps no place in any community is so totally democratic as the town library. The only entrance requirement is interest.”

Lady Bird Johnson

If They Only Knew! – Marketing your Media Center

The media center has WAY more to offer your students and colleagues than they realize – and part of the reason they don’t know it is that you haven’t been EFFECTIVELY telling them what is there. If they only knew the real value of the media center and a highly trained media specialist, they would utilize it more than ever! And if the administration and politicians in power knew what you offered, they would never consider cutting funding, space, or assistance.

During the next several weeks, I will share with you the basics of marketing your media center in a way that educates, informs and inspires your clients to value and use the services you offer, and to tell their peers about it. This crash course in “tooting your own horn” will inspire you to begin the New Year with a practical plan to shine the spotlight on the biggest and most important classroom in the school.  And it will show you how to promote without sounding like an annoying infomercial on late night TV. I think you are going to LOVE this!

Never Too Early!

Celebrate Read Across America Week, National School Library Month, Children’s Book Week and more with a school assembly visit from your favorite educational entertainment specialist! It’s not too early to start planning for these great ways to promote reading! Find out more about the celebrations by clicking HERE and HERE. And of course, you can find out more about great school assemblies by clicking HERE!

Encouraging kids to read, I am
Tommy Johns
Educational Entertainment Specialist

PS – Don’t forget to share this newsletter and blog with your colleagues!

www.TommyJohnsPresents.com
tommy@tommyjohnspresents.com
Call 770-315-3339 or Toll Free at (866) 490-READ
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Your peers appreciate your advice about quality programs. Please tell them about your experience working with us. Our best sales people are our many loyal clients.

You are receiving this newsletter because you have attended one of my workshops, invited me to your school, or registered for a free half day of assemblies at a conference. If you’d like to unsubscribe, simply click reply and let me know. Have a WONDER-Filled Day!