Thursday, March 23, 2017

We Have a Winner!

In this issue:
A Librarian by Any Other Name – We Have a Winner!
If They Only Knew!
My Summer Schedule!

A Librarian by Any Other Name Contest Winner!

Wow! You responded in a big way to the Librarian by Any Other Name contest. We had close to 60 different entries and there were some great ones. I compiled the list and Linda made her choice. And the winner of the $25 Amazon gift card for personal (not school) use only is…

Drum roll, please!

Kelly Jordan of Central High School of Clay County in Lineville, Alabama with her entry, Media Maven. Kelly wasn’t the only one to suggest that title, but she was the first to send it in. Congratulations Kelly! I’ll follow up with an email to get you your prize!

Thanks to all who entered. For the next couple of weeks, I’ll share some of your notable entries. Three early entries that I really liked were:

          Media Center Master (AKA MC MASTER) – sounds like a rapper!
          Knowledge Nerd
          Intellectual Freedom Fighter

More next week! Wear your titles proudly!

If They Only Knew! – Marketing your Media Center (continued)

Marketing is everything you do to place your products and services in the hands of people who would benefit from using them.

There are three steps to marketing effectively

  1. Discover what your clients need and want – we’ve talked about this one.
  2. Offer a great product or service that meets their needs and wants – you’ve got that covered!
  3. Get your message across in ways that make it stick

I have effectively marketed my business using four very “sticky” ways to get the word out. The first is VISUAL ADVERTISING. I have used postcards, flyers, brochures and banners. You could use posters in the halls and the teacher workroom, an “ad” in the school newsletter, a video on CCTV morning news, posters at PTA meetings and more. Everywhere people you want to reach gather is an opportunity for you to give them something to LOOK AT that promotes the media center and the products and services you offer and pushes them to find how it benefits them.

If they only knew what you offer, and how it would benefit them, they would take advantage of it! Next week, we will look at the second sticky way you can get the word out.

THIS WEEK, ask to be included in the school newsletter and make it visual!

My Summer Schedule
I have booked almost 50 library visits this summer all over Georgia and Alabama. If you’d like to see what the programs I offer are like, check out my online calendar and find a show near you. I’d love to see you this summer!

Encouraging kids to read, I am
Tommy Johns
Educational Entertainment Specialist

PS – Don’t forget to share this newsletter and blog with your colleagues!
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