Thursday, February 23, 2017

You Can't Cross That River Twice!

February 23, 2017

Every Thursday, you’ll get this short, fun, relevant newsletter. It will contain a quote or smile about the library and those who love it, an idea you can use to promote your library or reading in general, and an occasional shameless plug for the programs I offer. Enjoy!

If you are new to us or have missed any previous issues, you can read them all at www.smartlibrarians.com. And, please; tell your friends about it!

In this issue:
Reading Changed My Life
Quotable!
If They Only Knew!
Another Happy Librarian!

Reading Changed my Life!

Kelly Carlos writes:

“As an emerging author, most people approach me and say, “How awesome!  What inspired you to write a novel?”

“My first answer is “Because I love to read.”

“Ever since childhood, I loved to read novels and magazines.  Reading through a National Geographic magazine, I imagined myself in a hundred different worlds: floating down the Amazon river in a canoe, wearing a seal-skin parka huddled in an Alaskan igloo, or riding a bicycle with an umbrella straw hat down a Thailand street market.  Even as a young adult, picking up an Isabelle Allende novel, I could delve into a romantic adventure and really feel like I was a part of the story.  It didn’t matter if I was only sitting in my living room, or lying on my bed, or swinging on my porch swing.  It didn’t matter that I rarely left my house, other than to go to school.  I could travel through words, and through my imagination.  Reading opened my mind to diverse traditions in our diverse world.”

Click here to read more!

Just a reminder that when you give a child the gift of a love for reading you can change her destiny! What you do matters!

Quotable!

“No man ever steps in the same river twice, for it's not the same river and he's not the same man.”
~Heraclitus

“What he said ^ applies to reading books as well.”
~Tommy Johns

If They Only Knew! – Marketing your Media Center

Marketing is everything you do to place your products and services in the hands of people who would benefit from using them. Continuing on the theme of giving your principal what she wants (higher test scores are the top 5!), there’s this:

"It is more than ironic that school districts are willing to spend hundreds of thousands of dollars on reading programs and staff development which have had limited success in boosting test scores, but are unwilling to invest in school library programs that show direct correlations to student success."
~ Douglas Achterman, 2008 Study of California School Libraries

Last week I mentioned showing your boss the research that supports the importance of what you do. Did you do it yet?

Just one more happy librarian!

“Tommy is a delight to work with, from start to finish. I appreciated the information he sent ahead of time. I appreciated his flexibility.  Most of all, I appreciated the way he interacted with the kids before and after the program. He has a magic touch, in more ways than one.

“Oh, and the shows were terrific, too — full of books, jokes, magic, science, puppets, and audience participation. The kids had a ball!”
~Jan Daniel, Waycross, GA

Encouraging kids to read, I am
Tommy Johns
Educational Entertainment Specialist

Wednesday, February 15, 2017

February 16, 2017

Every Thursday, you’ll get this short, fun, relevant newsletter. It will contain a quote or smile about the library and those who love it, an idea you can use to promote your library or readiang in general, and an occasional shameless plug for the programs I offer. Enjoy!

If you are new to us or have missed any previous issues, you can read them all at www.smartlibrarians.com. And, please; tell your friends about it!

In this issue:
Digital Natives Prefer WHAT?
Quotable!
If They Only Knew!
Refreshing!

Digital Natives Prefer WHAT?

This is interesting. It seems that even kids who have ALWAYS had digital content available still prefer BOOKS! Check it out here!

Quotable!

“If one reads enough books one has a fighting chance. Or better, one’s chances of survival increase with each book one reads.”
— Sherman Alexie

“Reading is the sole means by which we slip, involuntarily, often helplessly, into another’s skin, another’s voice, another’s soul.”
— Joyce Carol Oates

If They Only Knew! – Marketing your Media Center

Marketing is everything you do to place your products and services in the hands of people who would benefit from using them. This week we continue looking at your market by looking at what your principal and administration need from the media center.

Top 5 things Principals/Administration want:
1.   Better test scores
2.   Improved test scores
3.   Higher test scores
4.   Increased test scores
5.   Test scores that are better than last year

Great news! Research show that a well-stocked media center, staffed by a well-trained media specialist can increase test scores. When I Googled that sentence, five of the first six results pointed to DIFFERENT studies that supported this premise. Show your principal this research and back it up with collaboration, lessons and resources and you’ll have a new champion! Many have found success getting teachers to agree to collaboration by first convincing the principal of the value of it!

When you promote the media center, keep the “customer’s” NEEDS in mind. Fortunately, the media center can help them in every one of these areas!

Don’t just talk about the stuff in the library; talk about how it affects them. Everyone is tuned into their favorite radio station, WIIT-FM. What Is In This For Me? Find ways to make what you do and what you provide relevant to what they need.

Refreshing!
“Your show was very refreshing. Everyone loved the rat and the hippo (puppets). The teachers and I appreciated the warm, encouraging atmosphere that you conveyed to the children about reading and the library. We hope to see you again soon. Thanks!”
-- Mary Underwood, Leighton ES, Leighton, AL

Encouraging kids to read, I am
Tommy Johns
Educational Entertainment Specialist

PS – Don’t forget to share this newsletter and blog with your colleagues!

www.TommyJohnsPresents.com
tommy@tommyjohnspresents.com
Call 770-315-3339 or Toll Free at (866) 490-READ
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Your peers appreciate your advice about quality programs. Please tell them about your experience working with us. Our best sales people are our many loyal clients.

Wednesday, February 8, 2017

Pull for a Patriot? Well, Maybe THIS One!

February 9, 2017

Every Thursday, you’ll get this short, fun, relevant newsletter. It will contain a quote or smile about the library and those who love it, an idea you can use to promote your library or reading in general, and an occasional shameless plug for the programs I offer. Enjoy!

If you are new to us or have missed any previous issues, you can read them all at www.smartlibrarians.com. And, please; tell your friends about it!

In this issue:
One bright spot from the Super Bowl
Quotable!
If They Only Knew!
Another Happy Client!

One bright spot from the Super Bowl

Many of you have heard of Malcom Mitchell, the UGA football player who discovered the magic of reading as a college student. The NFL rookie played in the Super Bowl for that OTHER team on Sunday, but his story is inspiring and reminds us that what we do to promote a love of reading can change lives. You can read his story here and find out about his book here.

Trust me on this. This will be a few minutes of your time well spent!

Quotable!

“In the nonstop tsunami of global information, librarians provide us with floaties and teach us to swim.”
--Linton Weeks

If They Only Knew! – Marketing your Media Center

Marketing is everything you do to place your products and services in the hands of people who would benefit from using them. This week we continue looking at your market by looking at what your colleagues (faculty and staff need from the media center.



Top 5 Things Faculty and Staff need

1.   Effective teaching tools
2.   Resources that make lesson plans easier and more effective
3.   New ways to reach their students with the material they are teaching
4.   Confidence in using technology
5.   Collaboration that accomplishes something (worthwhile meetings)

When you promote the media center, keep their NEEDS in mind. Fortunately, the media center can help them in every one of these areas!

Don’t just talk about the stuff in the library; talk about how it affects them. Everyone is tuned into their favorite radio station, WIIT-FM. What Is In This For Me? Find ways to make what you do and what you provide relevant to what they need.

Another Happy Client
“Wow! You need to hire this guy!”
-- Lucy Agresta, Kennesaw Charter School. Kennesaw, GA

Encouraging kids to read, I am
Tommy Johns
Educational Entertainment Specialist

PS – Don’t forget to share this newsletter and blog with your colleagues!

www.TommyJohnsPresents.com
tommy@tommyjohnspresents.com
Call 770-315-3339 or Toll Free at (866) 490-READ
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Your peers appreciate your advice about quality programs. Please tell them about your experience working with us. Our best sales people are our many loyal clients.