February
16, 2017
Every
Thursday, you’ll get this short, fun, relevant newsletter. It will contain a
quote or smile about the library and those who love it, an idea you can use to
promote your library or readiang in general, and an occasional shameless plug
for the programs I offer. Enjoy!
If
you are new to us or have missed any previous issues, you can read them all at www.smartlibrarians.com. And, please; tell your friends about
it!
In
this issue:
Digital Natives Prefer
WHAT?
Quotable!
If They Only Knew!
Refreshing!
Digital Natives Prefer
WHAT?
This
is interesting. It seems that even kids who have ALWAYS had digital content
available still prefer BOOKS! Check it out here!
Quotable!
“If
one reads enough books one has a fighting chance. Or better, one’s chances of
survival increase with each book one reads.”
—
Sherman Alexie
“Reading
is the sole means by which we slip, involuntarily, often helplessly, into
another’s skin, another’s voice, another’s soul.”
—
Joyce Carol Oates
If They Only Knew! – Marketing your Media
Center
Marketing
is everything you do to place your products and services in the hands of people
who would benefit from using them. This week we continue looking at your market
by looking at what your principal and administration need from the media
center.
Top 5
things Principals/Administration want:
1.
Better test scores
2.
Improved test scores
3.
Higher test scores
4.
Increased test scores
5.
Test scores that are
better than last year
Great
news! Research show that a well-stocked media center, staffed by a well-trained
media specialist can increase test scores. When I Googled that sentence, five
of the first six results pointed to DIFFERENT studies that supported this
premise. Show your principal this research and back it up with collaboration,
lessons and resources and you’ll have a new champion! Many have found success
getting teachers to agree to collaboration by first convincing the principal of
the value of it!
When
you promote the media center, keep the “customer’s” NEEDS in mind. Fortunately,
the media center can help them in every one of these areas!
Don’t
just talk about the stuff in the library; talk about how it affects them.
Everyone is tuned into their favorite radio station, WIIT-FM. What Is In
This For Me? Find ways to make
what you do and what you provide relevant to what they need.
Refreshing!
“Your
show was very refreshing. Everyone loved the rat and the hippo (puppets). The
teachers and I appreciated the warm, encouraging atmosphere that you conveyed
to the children about reading and the library. We hope to see you again soon. Thanks!”
--
Mary Underwood, Leighton ES, Leighton, AL
Encouraging
kids to read, I am
Tommy Johns
Educational Entertainment Specialist
Tommy Johns
Educational Entertainment Specialist
PS
– Don’t forget to share this newsletter and blog with your colleagues!
www.TommyJohnsPresents.com
tommy@tommyjohnspresents.com
Call 770-315-3339 or Toll Free at (866) 490-READ
------------------------------------
Your peers appreciate your advice about quality programs. Please tell them about your experience working with us. Our best sales people are our many loyal clients.
tommy@tommyjohnspresents.com
Call 770-315-3339 or Toll Free at (866) 490-READ
------------------------------------
Your peers appreciate your advice about quality programs. Please tell them about your experience working with us. Our best sales people are our many loyal clients.
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