Pull for a Patriot? Well, Maybe THIS One!

February 9, 2017

Every Thursday, you’ll get this short, fun, relevant newsletter. It will contain a quote or smile about the library and those who love it, an idea you can use to promote your library or reading in general, and an occasional shameless plug for the programs I offer. Enjoy!

If you are new to us or have missed any previous issues, you can read them all at www.smartlibrarians.com. And, please; tell your friends about it!

In this issue:

One bright spot from the Super Bowl

Quotable!

If They Only Knew!

Another Happy Client!

One bright spot from the Super Bowl

Many of you have heard of Malcom Mitchell, the UGA football player who discovered the magic of reading as a college student. The NFL rookie played in the Super Bowl for that OTHER team on Sunday, but his story is inspiring and reminds us that what we do to promote a love of reading can change lives. You can read his story here and find out about his book here.

Trust me on this. This will be a few minutes of your time well spent!

Quotable!

“In the nonstop tsunami of global information, librarians provide us with floaties and teach us to swim.”

--Linton Weeks

If They Only Knew! – Marketing your Media Center

Marketing is everything you do to place your products and services in the hands of people who would benefit from using them. This week we continue looking at your market by looking at what your colleagues (faculty and staff need from the media center.

Top 5 Things Faculty and Staff need

1.   Effective teaching tools

2.   Resources that make lesson plans easier and more effective

3.   New ways to reach their students with the material they are teaching

4.   Confidence in using technology

5.   Collaboration that accomplishes something (worthwhile meetings)

When you promote the media center, keep their NEEDS in mind. Fortunately, the media center can help them in every one of these areas!

Don’t just talk about the stuff in the library; talk about how it affects them. Everyone is tuned into their favorite radio station, WIIT-FM. What Is In This For Me? Find ways to make what you do and what you provide relevant to what they need.

Another Happy Client

“Wow! You need to hire this guy!”

-- Lucy Agresta, Kennesaw Charter School. Kennesaw, GA

Encouraging kids to read, I am
Tommy Johns
Educational Entertainment Specialist

PS – Don’t forget to share this newsletter and blog with your colleagues!

www.TommyJohnsPresents.com
tommy@tommyjohnspresents.com
Call 770-315-3339 or Toll Free at (866) 490-READ
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