Wednesday, January 25, 2017

January 26, 2017

Every Thursday, you’ll get this short, fun, relevant newsletter. It will contain a quote or smile about the library and those who love it, an idea you can use to promote your library or reading in general, and an occasional shameless plug for the programs I offer. Enjoy!

If you are new to us or have missed any previous issues, you can read them all at And, please; tell your friends about it!

In this issue:
The Biggest Classroom
If They Only Knew!
It’s Still not Too Late!

The Biggest Classroom

The person with the biggest classroom in the school has a BIG job! You have to serve the needs of the youngest students to the oldest. You have to help the first-year teacher as well as the 30 year veteran. You are there at the last minute when the superintendent shows up and decides to read to a class, but she didn’t bring a book. You rescue those with tech problems and are a hero to the kid who has finished one series and is looking for another one.

What you do matters to a lot of people. It’s a good thing that you are so amazing! Keep up the good work!


“Reading is everything. Reading makes me feel like I’ve accomplished something, learned something, become a better person. Reading makes me smarter. Reading gives me something to talk about later on. Reading is the unbelievably healthy way my attention deficit disorder medicates itself. Reading is escape, and the opposite of escape; it’s a way to make contact with reality after a day of making things up, and it’s a way of making contact with someone else’s imagination after a day that’s all too real.”
-      Nora Ephron

If They Only Knew! – Marketing your Media Center

Media centers and media specialists are underappreciated and misunderstood. Many people in your school and most of your school boards do not have a real grasp of the VALUE you and your classroom bring to the campus and the educational process.

At the local level, there is only ONE person who can change this misperception – YOU! The solution is MARKETING! Marketing is everything you do to place your products and services in the hands of people who would benefit from using them. It’s not just advertising, though that’s part of it. It includes the hours you are open, the services you provide and the way they are offered, and perhaps most importantly, the story that is told about your media center. Over the next three weeks we will look at:

-      Your market (people)
-      Your products/services
-      The ways your products and services can benefit the people you have identified as your market

It’s Still Not Too Late!

Celebrate Read Across America Week, National School Library Month, Children’s Book Week and more with a school assembly visit from your favorite educational entertainment specialist! It’s not too early to start planning for these great ways to promote reading! Find out more about the celebrations by clicking HERE and HERE. And of course, you can find out more about great school assemblies by clicking HERE!

Encouraging kids to read, I am
Tommy Johns
Educational Entertainment Specialist

PS – Don’t forget to share this newsletter and blog with your colleagues!
Call 770-315-3339 or Toll Free at (866) 490-READ
Your peers appreciate your advice about quality programs. Please tell them about your experience working with us. Our best sales people are our many loyal clients.

You are receiving this newsletter because you have attended one of my workshops, invited me to your school, or registered for a free half day of assemblies at a conference. If you’d like to unsubscribe, simply click reply and let me know. Have a WONDER-Filled Day!

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